Business

5 Tips To Help Build A High Impact Personal Brand

There was a time when a company’s brand meant everything. The founders and employees were simply a byproduct of that brand. But with the explosion of social media over the past decade, real-time networking has brought personal brands to the forefront. To achieve personal brand success, it should be a daily exercise for not only founders and …

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How To Master Your Brand’s Instagram Stories

We’re all still learning about Instagram Stories and how to master the art of engaging our audience with them. That said, I have personally seen the impact of Instagram Stories – and it is massive. For example, I have seen more views on Stories than regular Instagram timeline posts, and a large number of click-throughs to outside …

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5 Ways You Can Improve Your Content Marketing To Capture Your Audience’s Attention

With so much content produced on a daily basis, from all types of sources, your audience has quite a challenge sifting through it all to get to the good stuff. They want relevant content that helps them with a problem, makes life easier or just simply entertains with a positive, motivational boost. Even more challenging is to make the …

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How To Start a Business and Save For Retirement at the Same Time

Starting a business is an endeavor that is not for the faint of heart. It takes up to 24 hours a day, seven days a week, and every bit of your mental and emotional focus, not to mention, in most cases, a significant amount of your life savings. To muster up that much energy and effort, …

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How To Become More Empowered In Business And Life

The most effective way to tackle being overwhelmed in business (and life for that matter) is to set aside external success formulas and start building personal qualities that move you toward your goals, no matter how confusing and chaotic things get. Here are four of the most powerful qualities you must cultivate to build and sustain success in your life and …

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How To Work With Influencers To Promote Your Startup

In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various channels, daily they are constantly bombarded with all sorts of marketing messages. Due to such an influx of marketing messages from competing …

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7 Talents An Entrepreneur Needs To Be Successful

Almost every day some aspiring entrepreneur raises the question with me or on some question board along the lines of “what does it take to be a successful entrepreneur? “Well it takes certain talents – those innate characteristics that define you as an individual, which can and should be developed and honed. And, while there …

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